Struggling to make that next step in your community career?
Hey, I am Jono. I have some good and bad news to share.
The good news:
There are more and more career opportunities in community building than you might think.
While COVID-19 has certainly had a very real impact, I am not seeing significant evidence of companies reducing their hiring of community professionals. In fact, quite the opposite, with the large-scale move to digital teams, companies are often doubling-down on hiring community teams.
But this raises the bad news:
There is more competition than ever for these jobs.
The market is packed with passionate candidates who are vying for these positions and they are working harder than ever to get them.
This also presents another realization (the “difficult” news, if you will):
Finding a new job is a nerve-wracking, anxiety-inducing process for most people.
So, there is opportunity, yet competition, and this usually results in worry and anxiety about we measure up.
Do I have the right experience? Is my resume good enough? How do I find the right kinds of jobs? How do I stand out as different? How the hell do I negotiate my salary without seeming pushy?
This can often be even scarier if you are relatively new in your career and feel rather outnumbered by other people with more experience and expertise.
I have more good news though:
You can get these job opportunities with the right approach and a clear, consistent framework.
It is time to break old habits that don’t work
Throughout my twenty-plus years building communities, I have spent a lot of time either hiring community professionals for my own teams or helping my clients to hire community staff themselves.
As part of this work I often see four key mistakes job candidates make:
It is not surprising people make these mistakes: we don’t change jobs very often (maybe once every few years at the most). As such, we don’t have a lot of time to practice how we approach getting new jobs and taking the next step in our career ladder.
As such, when most people look for new jobs, they often resort to the boring, old approach: (1) Create your resume, (2) Look for jobs online, (3) Apply for jobs, (4) Go to interviews with fingers crossed that they like you and give you the job.
Fortunately, the four mistakes above are entirely avoidable, but we need a new approach.
A new, more effective, approach
I looked for the weak links in the process. I mapped out the common needs and concerns employers have shared with me, and what I have seen directly. I looked at where the most critical areas of focus need to be for most people looking for a job. I explored the role of our weaknesses, fears, and anxiety in the process.
From this, I boiled the process into four key phases:
This resulted in the most comprehensive course in the world, specifically tuned to community professionals. The course guides my students, step-by-step, throughout the entire recruitment proces and how to optimize it.
I am really proud of the results. Here are some of the many areas I cover in the course, broken into the four phases:
(1) Understand The Market and What You Want
Get Crisp on Your Current and Broader Career Goals
Understand What Employers Want
Understand What Employers Want To Avoid
Choose the Right Position For Your
(2) Create Experience and a Powerful Resume
Build Broader Experience (Without Having a Job)
Find Your 'Secret Sauce' and get Your Target Jobs
Identify and Strengthen Your Weaknesses
Fine Tune Your Resume
(3) Find Roles That Match Your Skills
Create Clear Job Goals and Targets
Tap Your Network to Open Up Doors to Employers
How to Cut Through the Noise to Find The Best Jobs
How to Apply and Stay in the Loop
(4) Fine Tune How You Interview
How to do Your Homework
Interview More Intelligently
Negotiate the Salary and Benefits You Want
How to Deal With Rejection and Anxiety
A complete end-to-end course
I take great care and attention in carefully crafting and designing my courses. My mantra is simple: to provide practical guidance that will have a real-world impact on my students. I am very confident that this course fits this mantra.
The course is available in your web browser, on-demand whenever you need it, and you can proceed at your own pace. You don’t need any special software to use it, and it works on desktop, tablet, and mobile.
The course features over seven hours of high definition video content spread across 25+ lessons. Each lesson delves into a specific part of the recruiment process and provides practical, crisp guidance. The lessons build on top of each other, with tasks and worksheets to build out your learning and career plan.
The course also features over ten worksheets, downloads, and templates you can use to support your overall learning. This helps you to formulate your plan for your next gig as you proceed through the course.
It is one thing to put out a course, but it another thing for your students to love it. Fortunately, the reviews from students have been awesome, and it has been wonderful to get the emails with people thrilled to get their new jobs due to the approaches included in the course.
Here are a few reviews from real students:
“This course is invaluable, whether you’re at the beginning stages of your career and trying to get a sense of what opportunities are available, or whether you’ve worked in the field for years and are trying to level up. Regardless of background, you’ll be given practical, smart, no bull^@%# advice on all stages of the job search, along with worksheets to help you take a step back, prioritize, and achieve results that matter to *you*.”
“Jono’s self-paced course was an informative and comprehensive guide to the entire recruitment process. He offers invaluable advice and detailed descriptions of what one might encounter through every step of seeking a community position. Regardless of where one is at in their search or career, Jono provides and encourages ample and essential opportunities for ongoing self-reflection. I especially enjoyed how he tied in his personal experiences, which offered key insights into finding roles and working with communities. As someone energized by new and genuine connections, I also appreciated learning more about the importance of building communities for companies.”
“The ideas Jono gives are different from many other job seeking seminars and he really explains things in a way that empowers people to do their best. This course does a lot with helping you to determine what it is you want to do and the best steps to take to get there. It’s a great course for career pivoters because he offers unique strategies to gain the necessary experience and suggestions to help mitigate any potential misalignments or concerns about your work background.”
Curious about the course curriculum? Take a look:
The Role Of Community In Organizations
Digging Deeper: Community Directors
Digging Deeper: Community Managers
Digging Deeper: Community Advocates and Evangelists
Zoning In On What You Want
Worksheet: How To Identify What You Really Want
What Employers Are Looking For
What Employers Are Not Looking For
Worksheet: Strengthening Your Weaknesses
How To Differentiate Yourself
Worksheet: Differentiation Plan
Building The Perfect Resume
Building Your Resume
Essential Items To INCLUDE In Your Resume
Essential Items To AVOID In Your Resume
Finding Your Ideal Role
Worksheet: Mapping Out Your Goals
Worksheet: Defining Your Targets
How To Apply
Role Hunting Recommendations
The Interview Process
Preparing For The Interview: The Community
Nailing The Interview
The Interview Flow
Key Interviewing Tips
Following Up and Staying In The Loop
Negotiating Salary and Benefits
Bouncing Back From Rejection Stronger Than Ever
Worksheet: Managing Rejection & Becoming Stronger
Starting Your New Job
This is by far the most comprehensive course available on the market. In fact, I will go a step further: from what I can tell, it is the only course available on the market for how community professionals can find their ideal job. 🙂
Is it worth it?
It is a good question. You want to make an investment in your career, but is this the right one?
Firstly, without wishing to sound like my head has inflated, I am very confident that my guidance in this course is world-class, industry-leading advice.
As a bit of background, I have been working building communities for over twenty years working across many industries. I led community at Canonical, GitHub, and XPRIZE, and I have worked with hundreds of companies as a community leadership consultant.
These clients include large businesses such as Intel, Santander, Microsoft, Google, Deutsche Bank, and Sony Mobile, as well as small companies such as Mattermost, HackerOne, The Executive Centre, Digital Asset, Glorius Games, and many others.
In addition, I wrote two best-selling books on building communities, I write for Forbes and Harvard Business Review, and have been featured on CNN, Techcrunch, Fortune, Entrepeneur, and elsewhere.
I think where I can offer especially unique guidance is that I work with both executives and community professionals in my work. As such, I can shine a light on both sides of the interview table to ensure you can align very closely with what businesses are looking or.
Secondly, I believe this is a killer price for the course. If you follow the guidance in this course, you will be able to continue to improve your job opportunities, which will lead to greater salary and benefits improvements, and more than cover the course price.
The course price, $399, is the equivalent of a couple of months of Grande Latte’s at Starbucks or a few weeks (likely less, depending where you eat) of takeout.
What’s more, the price is less than one hour of my 1-on-1 consulting fees, and you gain over seven hours of guidance, as well worksheets, industry tips and tricks, templates, and more.
As such, you will more than re-coup your financial investment in this course in your future salary increases, and you can also more than cover the costs of the course by tightening your takeout and coffee belt (with the bonus of actually tightening your belt too by cutting out those calories!)
I do want to be clear about something though: this is going to require work on your part. No course will ever buy you a free pass to your ideal career. If you are willing to make time to absorb the content, follow the tasks and worksheets, and practice, I know this course will offer you enormous value.
Thirdly, I only want happy students. If you purchase the course and you don’t like it, I offer a 60-day money back guarentee. Simple as that. I am not in the business of pissed-off customers.
Finally, I am a firm believer in giving back. 10% of all profits from my on-demand training courses go to Direct Relief. They are a nongovernmental, nonsectarian, and not-for-profit humanitarian organization active across the world with a mission to improve the health and lives of people affected by poverty or emergencies. They are very highly rated on Charity Navigator (4/4) and very efficient with donations.
Secure Checkout · 60 Day Money Back Guarantee · 10% of all profits go to DirectRelief
Can’t afford to pay for the course and in an underrepresented group? Email me.
|10+ Downloadable Worksheets and Template|
|5 Interactive Quizzes|
|Always Available Online Course|
|Course Never Expires|
|Includes Bonus Content|