World-class community strategy and management.


I build communities and ecosystems for organizations. I have spent my entire career focused on a single goal: understanding every nuance of how to build powerful, predictable, and productive communities and organizations. This includes **public** communities wrapped around services, products, and platforms, where we build growth, engagement, and strategic stability. It also includes building **private** communities inside organizations that never cross beyond company walls and focus on breaking down silos, improving collaboration, and optimizing for both output and and team morale. I am not the kind of consultant who just writes you a strategic report. I work with you to understand your goals, identify key value to deliver, build a strategy and internal skills, measure, mentor, and evolve based on data. I work to both build internal rigor and deliver pragmatic solutions focused on real-world challenges.


Every client is different and I tune my engagements to your needs, but here are a common set of services I provide to clients to give you a sense of what I do.

Community Strategic and Tactical Development

Open Source Collaboration and Workflow

Developer Engagement and Relations

Internal Open Source Development (Innersource)

Content and Social Media Optimization

Growth and Engagement Strategy

Organizational Design and Workflow

Launch Planning and Delivery

Conflict Resolution and Mentoring

Event Strategy and Delivery

This is just a summary. Please [get in touch](mailto:[email protected]) to discuss other needs.



I pride myself on my work and delivering the very best service, experience, and value to my clients.

Industry Leading Guidance

I bring industry-leading guidance from 14+ years building a wide range of communities across different industries.

Pragmatic Recommendations

I provide pragmatic guidance you can put into action at both at strategic and tactical level to deliver results.

End To End Focus

I focus on the long view and provide recommendations that span the full lifecycle of a community/organization.

Full and Frank Feedback

I will always provide full and frank feedback, and I appreciate the same so we can always deliver quality work.

A Core Focus on Value

My #1 goal is to deliver significant value pro-actively with my clients via guidance, recommendations, mentoring, and more.

Internal Skills Development

Throughout my work I will help to build repeatable skills and methodologies into your internal teams.

Networking and Engagement

I have an extensive network, and I will always strive to provide connections and introductions where appropriate.

A Relationship That Evolves

I focus on the relationship level, not just the engagement level and strive to to add value even when our engagement ends.


Included in all my engagements is access to my library of strategic/tactical guides and templates that I provide as required. This doesn’t just enables you to implement and deliver work as quickly and efficiently as possible (and build internal skills in your team), but also maximizes the value I can deliver in our time together.


I have been professionally building communities since 2001. I was previously Director of Community at **GitHub**, **Canonical** (creator of Ubuntu), and **XPRIZE**. Now I run **Jono Bacon Consulting** where I have worked with organizations across technology, financial services, networking, consumer technology, services organizations, entertainment, and beyond. I am advisor to **AlienVault**, ****, **Moltin**, **Open Networking Foundation**, and **Open Cloud Consortium**. I wrote the leading book on community development, **The Art of Community**, as well as **Dealing With Disrespect**, **The Official Ubuntu Book**, and **Linux Desktop Hacks**. I founded the **Community Leadership Summit**, the primary conference for community leaders and managers, created the **Open Collaboration Conference**, and led the delivery of the **Ubuntu Developer Summit** events around the world (in 12+ countries. I have keynoted over 40 conferences and participated at hundreds of others around the world as a speaker, panelist, and after-dinner speaker. I am a **Forbes** columnist where I have interviewed **Henry Rollins**, **Bruce Dickinson** (Iron Maiden), **Jamie Hyneman** (Mythbusters), **Jim Whitehurst** (Red Hat), **Scott Guthrie** (Microsoft), **Mike Shinoda** (Linkin Park), and others. I co-founded the **Bad Voltage** and **LugRadio** podcasts which have resulted in over 1.5million downloads and five events across the UK and USA. I have been involved in three crowdfunding campaigns, one of which doubled their goal in 48 hours, one which set the record at the time for funds raised ($12.7million), and the other which raised $1million (double the target goal).
Previously, **Director Of Community** at:
**Jono Bacon Consulting** clients include:
**Advisor** to:


“Jono is a master of getting people of widely different backgrounds to work well together. He knows the deep meaning of the word "community". He combines strategy, execution, and good taste. We are privileged at HackerOne to get his help in expanding and strengthening our community of white hat hackers all over the world.”

Mårten Mickos

Chief Executive Officer, HackerOne

“Jono is the worldwide expert in community interaction. He knows how to engage a community, train people, and organize events. We're very happy to have him advising us.”

Sytse 'Sid' Sijbrandij

Chief Executive Officer, GitLab

"Jono Bacon is the proven leader in building productive and engaged communities. His experience and ability to work in a truly cross functional capacity is hugely valuable. He is strongly recommended to any company who wants to build a vibrant community".

Jim Zemlin

Executive Director, Linux Foundation

"Jono has proved invaluable by delivering senior-level guided mentoring to my team, working with us, as we designed and delivered 'The Executive Centre Community' for our 19,000 executive members from across our 115 Asia-Pacific locations. His guidance spanned not just the mechanics of building a community, but also gathering stakeholder requirements, organizational workflow and delivery, incentivizing participants, resourcing, training, and much more. He has delivered enormous value across all of these diverse areas. Jono communicates via a coaching style that brings you along and educates you, so that by the end of our project we not only had the result we wanted but understood how it was achieved and how to manage it forwards. Jono is well recommended."

Paul Salnikow

Chief Executive Officer, The Executive Centre

"Jono was able to immediately identify the problem areas within our community and set us on the track to creating a happier and more connected online environment while also streamlining the process for responding to users in a way that will serve us now and into the future. His expertise goes far beyond community management and the biggest pleasure of working with him is his uncanny ability to take in a massive amount of chaotic information and turn it into organized, accomplishable tasks. Working with him was a rewarding and invigorating experience and even a quick call felt like an invaluable professional development session."

Dusty Gustafsson

Head of Engagement, Glorious Games Group AB

“Jono is a skilled community developer, and his guidance has been highly valuable to my team at Intel. Jono is adept at blending strategic guidance with a measurable, milestone-driven approach to project management, execution, development, and mentoring that has resulted in a very positive experience. He’s demonstrated great talent for stepping into new situations and learning quickly, which helped him guide my team in structuring our work for success. He is personable and able to connect with people where they are at and influence the right outcomes by helping them develop solutions tightly aligned to what the customer needs.”

Suzy Greenberg

Director of Community and Licensing, Intel

"Jono’s insight and mastery of the community blueprint provides all the tools needed to lay the proper foundation. However his real craft is using the tools across a number of challenges and scenarios that allows him to efficiently deliver the right strategies and guide the path to community success."

Chris Olson

Director of Communities and Advocacy, Microsoft Corporation

"While we started engaging with Jono to build out our community strategy, we quickly realized his value was much deeper. On top of building a thoughtful strategy, he helped us to manage execution, optimize our workflow, stay focused on our corporate goals, and much more. He brings extensive experience and our entire team enjoys working with him. Recommended."

Gabriele Columbro

Executive Director, Symphony Software Foundation

"Jono has proved to be an invaluable advisor across a range of different areas that relate to how we build thriving communities at Google. He is experienced, responsive, and easy to work with, and provides value not just at a strategic level, but at a practical delivery level too."

Uttam Tripathi

Head of Global Programs, DevRel Ecosystem, Google

"I've worked with Jono for many years, on many projects, and in many roles. Put plainly, Jono is better at his job than anyone I know. He literally wrote the book on the community management. He is always highly organized, has a talent for organizing others, and can help any organization quickly respond to problems or seize opportunities."

Rick Spencer

VP, Engineering, Bitnami

"Jono brings a deep understanding of the word 'community' to his leadership role with the Community Leadership Summit at OSCON. He combines strategic insight and practical tools for forming a healthy community, with an enthusiastic support for diverse forms of leadership. Jono is a compelling resource for community builders large and small."

Gina Blaber

Sr. VP, Conferences, O'Reilly Media

"Every time I've heard Jono speak on community (countless times over the years) I learn something new - and when I bring him in to support my work on community and open source at companies, my colleagues learn at least one new thing that they can apply to real world problems they are having. The major difference between Jono and other consultants I've worked with is that he takes the time to truly understand what challenges a client is facing in community. He just doesn't plaster them with slides or cookbooks, he works with them to build community plans that are sustainable and easy to deploy. His personal touch, humor and demeanor help defuse even the most challenging situations, and his deep understanding brings people together to help solve problems."

Guy Martin

Director of Open Source, Autodesk

"Jono has played an invaluable role in guiding AlienVault's community strategy and growth. With his guidance he has helped us establish AlienVault Open Threat Exchange as a permanent fixture in the security community. He brings a unique combination of leadership, strategic vision, and day to day delivery, and we are delighted to have him on our Technical Advisory Board too."

Russell Spitler

VP, Product Strategy, AlienVault

"Jono has helped Mattermost immensely in bringing open source, enterprise-grade communication to our community and customers. His advice is insightful, practical and high impact. We're delighted to work with him."

Ian Tien

Chief Executive Officer, Mattermost

"If you are looking to build an authentic, passionate community, Jono Bacon is your guy. He has the experience, both strategic and in execution, to build communities that don't just make sense on paper, but in real life too."

Guru Parulkar

Executive Director, Stanford Platform Lab

"Jono has not just keynoted our conferences but also delivered session presentations and panels. Each has had a great balance of informative yet pragmatic content, and a dynamic and engaging delivery and sense of humor. Jono is a great addition to both conference and corporate events".

Angela Brown

VP, Events, Linux Foundation

"Jono Bacon has served as an omniscient arbitrator of many of our platform design debates and decisions. His advice for our community and platform design, functionality, and strategy is grounded in deep community building and online engagement experience and complemented by a keen intellect and ability to earn client trust. His approach to balancing user and community needs has been especially helpful."

Dr. Alex Dehgan

Chief Executive Officer, Conservation X Labs

"I have known Jono Bacon for over 7 years as a colleague and member of the Ubuntu community. During that time he's always been involved in building and leading open source communities. He possess the unique ability to connect to developers of all types from all over the world, combined with an innate sense of how people interact, communicate, and work best together. He has an amazing approach to community leadership and developer workflow in open source that is an intersection of scientific method, intuition, and experience. All of this has firmly established him as a globally recognized expert in his field."

Robbie Williamson

VP, Customer Success, Canonical

"Jono has been instrumental in helping us formulate our strategy and playbook for developing our community from its inception. His deep experience as a community developer and leader has been invaluable in advising us around focus and priorities at our current stage, and in understanding what are the highest leverage activities for building a movement around community and collaboration in open data. Jono also has a deft touch for working with internal stakeholders to build consensus, and for managing sensitivities that may exist around bringing in external experts to advise management. It has also been a real pleasure working with Jono, who is a very authentic and enjoyable person!"

Matt Laessig

Co-Founder & Chief Operating Officer,

"Jono advised SignifAI from inception and has been instrumental in helping the Company formulate its strategy and initial action plan in building its brand and community. His years of experience scaling technology companies from the ground up were invaluable in setting the right priorities at our stage. We leveraged his expertise and best practices, but also greatly benefitted from his creativity as he strived to tailor his advice to our specific goals and industry. We highly recommend Jono, he had a high impact on the business and is also very decent person and a pleasure to work with."

Jean-Philippe Emelie Marcos

Chief Executive Officer, SignifAI

"Jono has a true diversity of insight that spans community strategy, organizational design, leadership, developer workflow, infrastructure, and more. He is able to combine forward-facing strategy with pragmatic tactical delivery. Well recommended!"

Marie Dodson

Managing Editor, WPEngine

"Jono's deep insight and understanding of community, how people collaborate, and how to harness key psychological drivers has been tremendously helpful. His experience spans beyond community and also applies to organizational development, building effective teams, and bringing different cultures in an organization and beyond together, all with practical results. However, all the knowledge in the world won't get you very far if you can't share it. Jono is an effective and engaging communicator, who creates interactive learning experiences that truly elevate the game of those that participate."

Joel Carnes

Chief Operating Officer, SecondMuse

"There are some people that you can bring in and they prove thrust the moment that they join. Jono has been a contributor well beyond the community crafting that we brought him in for. His product vision has been top notch. He has integrated that community into the heart of our product. Endless is better for having him in so many ways."

Matt Dalio

Chief Executive Officer, Endless

"The practical and values-based approach that Jono brought to his book, *The Art of Community*, and his consulting are incredibly rare and valuable. I appreciated his humility, his willingness to change course to meet our needs, and his deep commitment to open practices and approaches to build stronger communities."

Ryan Merkley

Chief Executive Officer, Creative Commons

"Jono has been invaluable in helping to shape not just our community vision and strategy, but also our organizational methodology and approach. Recommended!".

Joshua Montgomery

Chief Executive Officer, Mycroft AI

“Jono is one of the most experienced community builder of the world. He knows more than everyone the key factors to build a successful community, where people with very different backgrounds will work together to achieve the same goal. Advised by Jono, you will have everything you need to build a human and productive community. Not only with the strategic approach, but also with turnkey solutions to unleash the power the community”

Guillaume Delaporte

Co-Founder and Director of Community, OpenIO

"Jono has provided essential input on growing and engaging the StreamSets open source community. The real-world experience that Jono brings has allowed us to move quickly and with confidence to better serve our users."

Pat Patterson

Head of Community, StreamSets

"If you're considering Jono as a speaker or consultant let me save you the time, just do it. You can thank me later. After hosting open source events for more than a decade, and thousands of speakers and SMEs from the top companies in the world in the process, Jono consistently proves he is an absolute superstar. He understands open source community, and the open source space in general, at a level few can match. In addition, he conveys it in a way that is understandable, captivating and incredibly thought provoking. He is simply one of the best in the world. He has a permanent invite to anything we do or host in the future."

Todd Lewis

Founder, All Things Open

"Jono was the keynote presenter at our major annual event. He delivered a powerful presentation that really resonated with our audience. There was a lot of buzz and great dialog following the event. He is an engaging presenter and we would happily recommend Jono to other events as a keynote speaker.”

Dave Lawrence

President and Chief Executive Officer, Arts Council of Indianapolis

"Jono possesses a breadth of experience that is tremendously valuable for any organization. He didn't just help us to shape our strategy, but also helped to make introductions in his network and more broadly set us up for success. He worked well across our team and was easy and engaging to work with."

Brian Reale

Chief Executive Officer, ProcessMaker

Get In Touch

Want to explore working together? Drop me an email to **[email protected]**